Producing Effective Marketing Videos

Producing Effective Marketing Videos

What are the qualities to look for when choosing a company to produce marketing videos? Most business owners have no idea what it takes to make an effective marketing video, one that has high relevance in search results and also holds viewers’ attention from start to finish. Uninformed business owners often think a good marketing video should have all the qualities worthy of a Hollywood production. With this mindset, they spend more than they should and the video, which may look good visually, isn’t effective in bringing traffic or...

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Video Marketing What To Say How to Say It

Video Marketing What To Say How to Say It

What should you say in your marketing video? Should you tell your audience about you and your company, as in a TV ad? Should you advertise your product or services in your web video? Actually, no. The purpose of web video is not to advertise; at least not directly. In fact a web video is nothing like a TV ad, because unlike an ad, its purpose should be to educate or illustrate. Often times a business owner setting out to make a marketing video doesn’t know what to talk about, and quite naturally talks about himself, his business and its...

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Your Business Needs Web Videos

Your Business Needs Web Videos

Videos can be found throughout the Internet but for some reason many businesses don’t use web videos as part of their marketing strategy. There’s really no excuse for that because video is the most powerful and effective means of communication that any business can use to market itself to prospective customers. Videos about you and your company are a far more compelling communication strategy than plain text. Instead of your prospects reading words on a page, they can sit back watch and listen to an informative and entertaining...

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New Rules for Pension Plans in the United Kingdom

New Rules for Pension Plans in the United Kingdom

Aviva manages retirement benefits throughout the UK and is, actually, the largest insurance services provider in the United Kingdom. As of 2012, Aviva provides over 53 million customers worldwide with investment services including insurance and savings products. With extensive experience managing pension plans, Aviva is typically abreast of the most recent requirements. The government of the United Kingdom has unvieled new legislation to reform pension plans. These reforms will affect all employers doing business throughout the UK. Among...

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Website Popularity?

Website Popularity?

Does your business website have the “it'” factor? Do you want your business to stand out on the web? Does it have the “it” factor? Think back to high school and  the most popular kids. The “in” crowd always stood out – in every class – in every school. But what made them popular? They had that certain “something”, the “it” factor. Does your website have the “it” factor? How can you know? If your site doesn’t generate leads, it doesn’t. It has...

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