Good Content Draws Viewers – Not The Camera
Good Content Draws Viewers – Not The Camera. Business owners have come to realize they need web video as part of their marketing. If you want to make your own videos, a natural urge is to go out and buy some equipment and get started. While equipment is an important consideration, it’s the content that results in a video that draws an audience. Planning the content that goes into producing your video may not be as exciting as purchasing the camera and equipment but even an inexpensive camera can produce a video that draws viewers if the content is good.
Lawyers and cosmetic surgeons are among those who are especially eager to market themselves with online video, but they should use their time to focus on the content not on video technology. It can’t be said often enough: it’s content that draws viewers to videos and motivates them to become clients.
If you want your message to draw a large audience, your goal is to design good content and get it out there, so that your target audience gets the information they’re looking for and also recognizes you as having the answer to their questions and the information they need. That’s what attracts them to your videos. Plus, if you come across as having integrity and being trustworthy, you’ll convert more online viewers into callers and from callers to clients. So, it’s not about the best video camera or the type of microphone or which lighting that’s important.
So, what type of content should you create? Start by thinking about your business, and the mindset of people searching for information that is relative to your services. What exactly are people looking for that your business provides? If you know what people are looking for, you can develop content with relevant information. The way to learn just what people are looking for on the internet is by consulting the Google Keyword Tool. It will show which search terms people look for the most; from that you can develop the content with information that targets those searches. As an expert in your field, you can produce videos that provide information and answers to the most highly sought topics relative to your business and services. But, you don’t want to just give away information; your goal is to get them to call you.
There something else you should know before you produce your videos. You don’t just want to provide information; you want to set yourself apart from all of your competitors. After all, that’s what gets your phone ringing, and it’s the ultimate objective of your videos. Always remember that your videos are to attract a targeted audience and then motivate them to call you.
So, don’t be too concerned about having the latest video equipment but start by focusing on your content. Do you want to know what content will attract online viewers and get them to call you? Do you want to know what has been tested, what works, what doesn’t? Then call me for a consultation about my Online Video Training Program where you’ll learn how to develop content that gives you the marketing edge over your competitors. Pick up the phone and call me at 516-426-6331 or firstname.lastname@example.org. I’ll be happy to schedule a free one hour strategy session. I look forward to speaking with you.