Hiring a Video Production Company
Many business owners have discovered that video marketing is often the best way to let your future customers get to know you. On-line video also lets you educate people about you and your services, and provide answers to questions that brought them to your video in the first place.
Properly edited and tagged, on-line videos frequently occupy a place on the first page of a Google search – that’s organic search, not paid. Best of all, video marketing can be done at a surprisingly low cost compared to television advertising, and with greater results. Not only that but on-line videos work 24 X 7, so when your customers are online looking for information, your video is there to provide it. If you provide a personal service, your customers want to hear directly from you, and with a bit of practice, you’ll do fine in front of the camera.
But should you shoot and edit the video yourself, or hire a video marketing outfit? Producing videos to market your company is only the first step. You’ve also got to tag and distribute it. It’s not like shooting a personal video, so it’s probably best to hire a video firm with a social media marketing background.