Some businesses don’t include videos in their marketing. That’s a mistake, because videos are the most effective way to communicate a message. But the key word is “communicate”, and if the video doesn’t include a narration, it’s almost useless. Videos needn’t be highly professional scripted productions and they needn’t be costly. Video marketing should be considered a high priority for any business, but especially if the business providesprofessional services, such as lawyers, insurance agencies, or cosmetic surgeons. If you’re among this group, video is often the best way to let your future customers get to know you. On-line video also lets you educate people about you and your services, and provide answers to questions that brought them to your video in the first place.
Properly edited and tagged, on-line videos frequently occupy a place on the first page of a Google search – that’s organic search, not paid. Best of all, video marketing can be done at a surprisingly low cost compared to television advertising, and with greater results. Not only that but on-line videos work 24 X 7, so when your customers are online looking for information, your video is there to provide it. If you provide a personal service, your customers want to hear directly from you, and with a bit of practice, you’ll do fine in front of the camera.
You probably know that web videos are a preferred method of grabbing attention on the web, but you want to use videos as a marketing tool that will generate leads and new customers, not simply to educate or entertain. There’s a definite procedure for using web videos for marketing, and I explain it in this video: