Social Media – What Is It + Why Use It

Simple question: what is social media, & why use it? Simple answer: to build trust that lead to relationships. Any kind of interaction between people begins with an introduction. In the physical world, people meet at social or business gatherings. Casual conversations can also lead to relationships, but mostly, relationships originate where people share a common interest.

On the internet, social media provides these forums. A common example is a Facebook group. In the internet world, social media sites are the venues in which relationships are built.

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