Video Marketing for Manufacturing Companies
Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get more attention from viewers compared to plain text ads. Manufacturing companies find new customers with VIDEOS – especially videos promoted on social media. Successful manufacturing companies use cutting edge technology, but their marketing has lagged. Now, with the social media revolution, they are just beginning to utilize cutting edge marketing tools as well, and video is the most impactful marketing tool of all. The reason is because of video’s great visual appeal and also because of high placement videos receive in search engines. But while many manufacturers have made efforts to use social media, most don’t have the knowledge to conduct an effective marketing campaign or produce quality videos. There’s really no reason for manufacturers not to embrace video marketing and social media, especially since manufacturers’ investment in social media video marketing is small compared to their investment in plant and equipment. Also, the investment in social media and video marketing is an insurance policy that protects those capital investments. Most manufacturing companies should use outside help to build their presence on social media sites and to develop content, at least to get started. Social media marketing is a highly targeted undertaking, and manufacturers generally don’t know where to begin. And who better to provide videos and social media for manufacturer’s than people who have manufacturing backgrounds? The Social Media Marketing Depot was founded by people who have manufacturing backgrounds. In fact, the President of the company is a mechanical engineer who ran his own multi-plant manufacturing firm for over 30 years and employed over 200 people. Manufacturers whose products are sold directly to consumers have a more compelling need to market with social media. Because of the tremendous reach of social networks, social media is an extremely efficient way for manufacturers to market to consumers, reaching a wider audience for a lower cost than other forms of marketing. Social media can also provide information about their products, their industry, and even their competitors directly from consumers. Every manufacturer should be marketing on social networks, and use social media, especially video, to market on those networks. Many manufacturers have come to the realization that they need to actively market themselves on social media and look upon social media marketing as an integral part of their...
read moreSocial Media Video Marketing for NY & LI Businesses
Social Media and Online Video are among the best ways for businesses to promote themselves , with video being a major factor in attracting potential new customers. Videos are a great relationship building tool because they give viewers a visual awareness of the business and it’s principals. That’s why companies that utilize videos in combination with social media marketing have an edge over their competitors whose marketing leaves out a visual medium. There are some important things to know when designing or scripting your online videos. For example, while the video’s title and keyword tags are important, it’s also important to include these keywords in the body of your videos, and there’s an important reason why this is so. Companies can also use a marketing system using videos to direct visitors to their lead capture page, where the visitors are invited or enticed to enter their email address on an opt-in form. Using this system, companies drive traffic from across the web using multiple keyword-specific videos, direct that traffic to a lead capture page, capture visitors’ contact information on an auto responder list, direct them to their blog or website for more information, and send out a series of messages with additional videos, all leading up to a sale. We’ve made a video that helps explain how social media video marketing...
read moreGood Content Draws Viewers – Not The Camera
Good Content Draws Viewers – Not The Camera. Business owners have come to realize they need web video as part of their marketing. If you want to make your own videos, a natural urge is to go out and buy some equipment and get started. While equipment is an important consideration, it’s the content that results in a video that draws an audience. Planning the content that goes into producing your video may not be as exciting as purchasing the camera and equipment but even an inexpensive camera can produce a video that draws viewers if the content is good. Lawyers and cosmetic surgeons are among those who are especially eager to market themselves with online video, but they should use their time to focus on the content not on video technology. It can’t be said often enough: it’s content that draws viewers to videos and motivates them to become clients. If you want your message to draw a large audience, your goal is to design good content and get it out there, so that your target audience gets the information they’re looking for and also recognizes you as having the answer to their questions and the information they need. That’s what attracts them to your videos. Plus, if you come across as having integrity and being trustworthy, you’ll convert more online viewers into callers and from callers to clients. So, it’s not about the best video camera or the type of microphone or which lighting that’s important. So, what type of content should you create? Start by thinking about your business, and the mindset of people searching for information that is relative to your services. What exactly are people looking for that your business provides? If you know what people are looking for, you can develop content with relevant information. The way to learn just what people are looking for on the internet is by consulting the Google Keyword Tool. It will show which search terms people look for the most; from that you can develop the content with information that targets those searches. As an expert in your field, you can produce videos that provide information and answers to the most highly sought topics relative to your business and services. But, you don’t want to just give away information; your goal is to get them to call you. There something else you should know before you produce your videos. You don’t just want to provide information; you want to set yourself apart from all of your competitors. After all, that’s what gets your phone ringing, and it’s the ultimate objective of your videos. Always remember that your videos are to attract a targeted audience and then motivate them to call you. So, don’t be too concerned about having the latest video equipment but start by focusing on your content. Do you want to know what content will attract online viewers and get them to call you? Do you want to know what has been tested, what works, what doesn’t? Then call me for a consultation about my Online Video Training Program where you’ll learn how to develop content that gives you the marketing edge over your competitors. Pick up the phone and call me at 516-426-6331 or [email protected]. I’ll be happy to...
read moreFollowing Up With Leads
How do companies follow up once a lead signs up on their website? Many businesses rely on followup emails and drip a stream of email messages to their leads, and surprisingly, some don’t have a good followup strategy at all. A good followup strategy is essential to converting leads into customers. One of the best ways of following up is to use text messaging. Text messages have become an essential tool that almost everyone uses. Unlike emails, text messages are posted to the lead’s cell phone, and everyone has their cellphone with them. Text messages are read as soon as they are received, and leads that are contacted within 5 minutes after signing up have the greatest chance of coverting to customers. Your business should have text message (and email) followup for your internet marketing and social media marketing. Find out more at...
read moreBusiness Directories Bring More Traffic and Leads
GET YOUR FREE REPORT Is your business missing a big opportunity to be discovered by prospective buyers because you don’t have listings in online business directories? Don’t make this mistake! Business directories are common resources people use to find products and services. How well is your company listed in online directories? We’ll send you a free 9 page report showing how well your business is represented in these directories. We call this an “Influence Engines” report. Get yours today at http://a1webleads.com or fill out the form below. GET YOUR FREE 9 PAGE REPORT...
read moreHow To Get More Business Leads Using Internet Influence Engines
How To Get More Business Leads Using Internet Influence EnginesYou know that Google is the number one search engine, and most business owners want prospects to find their website by searching Google for products and services they provide. But there are more than 50 other online locations where prospects and customers can find information about business when looking for a supplier or service provider from whom to buy. Businesses can greatly expand their online presence by using these sites, and they also help Google rank a business, giving it higher and greater visibility on the web. We call these sites "Influence Engines" and they include: Local search engines like Google Places, Yahoo! Local, and Merchant Circle Social Networking sites like Facebook, Yelp!, and Twitter Internet business directories like Superpages.com and Kudzu Online Business Directories specific to your region or metro area Online Directory Assistance sites like 411.com Many Category-specific directories relating to your industry ………and remember, these are just a few of the many influence engines where your business needs to be listed. These Influence Engines are critically important to your business because they can have an enormous impact on how easily people find you online. Getting your information listed and encouraging customers to post comments and reviews is one of the most important things you should do to help you get leads and customers from the internet. We can help get your business listed prominently in ALL the influence engines. Contact us or enter your name and email address at http://A1WebLeads.com and we'll contact you, tell you exactly how we help, and the cost. Make this a high priority, because it matters to your business...
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